Shaping communications strategy, setting direction, and guiding change all start with engagement. When audiences are invested, understanding and action come naturally.

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“If you want to build a ship, don’t drum up people to collect wood or assign them tasks. Instead, teach them to long for the vast and endless sea.”

— Antoine de Saint-Exupéry
 

Saint-Exupéry had it mostly right: inspiration sparks momentum. My work focuses on building on that spark, using what we know about how people learn and engage to turn inspiration into real understanding and effective action.